The Financial Times has called for better capitalism in The New Agenda, the newspaper's first major brand campaign since 2008.

To mark the occasion, The Financial Times scrapped its paywall for September 18, while also distributing its print edition wrapped in its new campaign cover.

Headlined as Capitalism: Time for a Reset the discussion will concentrate on the pursuit of profit and how to promote a broader sense of corporate purpose. The Financial Times aims to challenge leaders in the boardroom and beyond to safeguard the future of free enterprise and wealth creation by pursuing profit with purpose.

The New Agenda campaign will also be manifested in branded events, field marketing, through partnerships and sponsorships, and other communications.

To introduce the new concept, editor Lionel Barber said: "The liberal capitalist model has delivered peace, prosperity and technological progress for the past 50 years, dramatically reducing poverty and raising living standards throughout the world." "But, in the decade since the global financial crisis, the model has come under strain, particularly the focus on maximizing profits and shareholder value. These principles of good business are necessary but not sufficient. It's time for a reset," he continued.

The campaign is entirely content-driven. Through a series of incentives and articles, audiences will be encouraged to consider the implications of great economic and societal change, including the ethics of investing, the potential risks of high technologies, and the future of the corporation itself.

Finola McDonnell, FT's chief communications and marketing officer, said: "Our readers want a guide to the risks and opportunities that disruption brings. But they also want to be challenged: The FT has the authority and credibility to ask fundamental questions of business and, with this campaign, we are highlighting the choices that will determine the future of the economic order, reflecting what we do every day through our unrivalled journalism."

To Read A Sample Of The New Agenda Content Click Here

Take tours around the local vineyards and their wineries, go wine tasting, and discover local grape varieties you probably never knew existed. The combination of modern winemaking techniques and longstanding traditions adds to the charm. There's no way you're going home without a bottle or three, to delight your friends and relive the experience.

Top Wineries In The Halkidiki Region

Here are some of our favorite wineries in the Halkidiki region. To keep things simple we've noted their distance from Thessaloniki.

Tsantali Winery

Location: Agios Pavlos (40km, 40mins from Thessaloniki)
Why Visit: Because of the panoramic vineyard and underground cellar housing more than 2,000 barrels.

Domaine Porto Carras

Location: Neos Marmaras (125km, 2.15hrs from Thessaloniki)
Why Visit: Because it is the largest organic vineyard in Greece.

Claudia Papayianni Estate

Location: Arnea (75km, 1.15hrs from Thessaloniki)
Why Visit: Because of the carefully selected indigenous and international varieties, and modern winemaking techniques.

Livadiotis Estate

Location: Marathousa (75km, 1.1hrs from Thessaloniki)
Why Visit: The estate's organic cultivation alongside and modern equipment produces high-quality wines.

Tsantali Mt Athos Vineyard

Location: Metohi Chromitsas (140km, 2.20hrs from Thessaloniki)
Why Visit: Because of the traditional Mt Athos winemaking traditions and the sloping hillside view of the sea.

Mylopotamos Winery

Location: Mt Athos (120km, 2hrs from Thessaloniki)
Why Visit: Mylopotamos is the most significant dependency of the Holy Monastery of Megisti Lavra. According to legend, it was St Athanasios who first planted vines in the area.

When To Visit

Vineyards in Halkidiki are open all year round, but you will get the most out of your visit if you go during autumn or spring. Some wineries open to the public upon request, so be sure to call beforehand. In the autumn, the wineries are in full production mode, with staff tending the vines and the grape harvest in progress. You might even be lucky enough to witness grape treading and bottling. In April and May, the vines are bursting with life, and maybe you'll be able to spot the first grapes of the year.

To read this article in full, please visit: Discover Greece

Click Here To Discover Athens Vineyards Worth Visiting

The foundation is located in Pagrati, within easy access from the city center and Athens' other significant museums.

Navarino Challenge presented this year’s strategy with respect to the environment, aiming at leaving the smallest possible footprint and becoming the first sustainable sports event in Greece. The top multi-sport wellness event, nominated at World Travel Market’s prestigious International Travel & Tourism Awards, highlighted this year's activities and announced its ambassadors. Navarino Challenge will be held in Messinia and Costa Navarino for the 7th consecutive year, from 11-13 October 2019.

The press conference for the top sports tourism event, was held at the Stavros Niarchos Foundation Cultural Center, with the presence of representatives from the Ministry of Culture and Sports, the Ministry of Tourism, the US Ambassador to Greece Mr. Geoffrey R. Pyatt, silver Olympic medalist in open water swimming Spyros Gianniotis and the Greek-American ultramarathon runner, Dean Karnazes, who is participating for the 7th consecutive year in the event as its ambassador in Greece and abroad.

On behalf of the Ministry of Tourism, Special Advisor Ms. Eleni Tzelepoglou stated: “Ministry of Tourism embraces the effort of Navarino Challenge, in the context of our strategy to develop the Greek tourism product through sports and improve its quality and sustainability. Especially in this case, with a tone of diversity and national identity offered by Greek geography as well as the leading Greek athletes with international prominence participating in the event. To the extent that this effort follows the purpose of the Olympic movement and is within the Olympic spirit: "Sports Unite People". We are proud that this year's Navarino Challenge will be promoted internationally through the International Travel & Tourism Awards presented by the World Travel Market in the “wellness” category. We congratulate everyone who contributed to this success and we are on the side of this event”. 

US Ambassador to Greece Mr. Geoffrey R. Pyatt highlighted afterwards: “First of all, let me say what a pleasure it is to have my friend Dean Karnazes back here, someone who is a great ambassador for the U.S.-Greece relationship and especially our important diaspora. This event, the Navarino Challenge, has many connections to the United States, starting with its location at Costa Navarino, a Marriott Westin resort, which has been an innovator in finding ways to grow the Greek tourism season. I also want to say just a few words about my friend Dean. He is a world-renowned American athlete, who is also very proud of his Greek identity and family roots. And like his colleague Nick Galis, he’s somebody who has very much demonstrated the power of the Greek American diaspora to reinforce the bilateral relationship that I am here to build. Have not done the Navarino Challenge but I consider myself lucky over the past three years to have discovered a lot of the sports potential of this country. But I want to underline that we are hoping to see much more U.S. investment and involvement in the Greek tourism sector. Of course, Costa Navarino has been at the forefront in this effort to grow Greek tourism, to do so in a sustainable way that’s respectful of Greek culture and leverages all the fantastic aspects of this country. So I wish good luck to all the athletes and a successful competition again this year.”

Consequently, Active Media Group Chief Executive Officer, Mr. Akis Tsolis said: “Seeing all of our hard work being rewarded, through this year's entries and awards in Greece and abroad, we sought to move one step further in order to make Navarino Challenge, the first event of its kind in Greece that will highlight all the values ​​of sustainability. As a part of this year's event we attempt to leave a positive impact by creating a sport event characterized by sustainability. Navarino Challenge is an innovative Greek brand that has become Global. It is, therefore, our obligation to change, evolve and become better by paving the way for sports tourism”. 

Shortly after, Managing Director of TEMES, Mr. Stefanos Theodorides highlighted: “Navarino Challenge returns in a few weeks to Messinia and Costa Navarino, for the 7th year, with great resonance and the warm support of the local community. The success of Navarino Challenge, which is established as one of the most important sports tourism events in our country, is a result of the convergence of all - private initiative, local and state bodies - demonstrating the important role this industry can play in tourism development and in attracting new audiences”. 

Consequently, the ultramarathon Dean Karnazes highlighted: “Any of you that have been to Navarino Challenge and experienced it, I think that’s the best thing that I could say. It is really a magical event and I do events across the world. It’s world-class and innovative in every single way. Sports tourism is the future of Greece I believe. There is no place like Greece for running and it is the birthplace of running. In seven years of visiting Greece, I felt more enthusiasm than this year ever before”.

Finally, Qatar Airways Sales Manager Greece, Mr. Alexandros Michalopoulos, highlighted: “Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves, and for the fifth consecutive year Qatar Airways is the official airline partner of Navarino Challenge, which is a multiple award-winning sports tourism event aiming to raise awareness about the benefits of healthy living, exercise and the Mediterranean diet as well as the issue of childhood obesity through its numerous sports activities. Qatar Airways, the official FIFA partner, is the official sponsor of many top-level sporting events, including the FIFA 2022 World Cup, reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message - Going Places Together”.

As the official sports supplier of Navarino Challenge, LUANVI, the leading force in the field of sports apparel offers once again the official t-shirt of the event. A special technical t-shirt for the participants, that as of last year contains elements from Messinia to enhance the feeling of remembering and unforgettable experience in order to highlight the cultural elements of the area. With this criterion in mind, the ancient symbol rodax or rodakas, found also during the Byzantine period whilst dominating Messinian life in ancient Greece, will appear on the t-shirt this year. At the same time half marathon finishers will receive a special t-shirt with Voidokilia. 

The event continues to innovate and brings new surprises. This year's participants will receive a medal made only of seaweed from the event’s official supporter, PHEE, a company that innovates by promoting the principles of “green” entrepreneurship and the reuse of natural resources.

ON company, the event’s official shoe partner, via Panellinios Agora Games didn’t choose Navarino Challenge by chance. With a clear orientation on sustainability, the industry leading Swiss company aims to create the first sustainable running shoe in the world.

Watch the following video and enjoy some moments from the top Ford Go Further Half Marathon

Navarino Challenge will cooperate for the second time with HSBC, one of the world’s largest banking and financial services organizations. As an official banking partner, HSBC will support this year's event and will be the exclusive sponsor of the bike activity (Bike ride at Voidokilia by HSBC) by promoting the message “Together we thrive!”.

Offers

Participants at the 7th Navarino Challenge will have the opportunity to enjoy special discounts from sponsors and discount partners of the event during their stay at The Westin Resort Costa Navarino. To view current offers, please click here.

Program

For more information on the detailed event program, click on the following link.

More information on accommodation packages can be found here.

Entries for the award-winning sporting event are underway and interested parties can take part by completing the special form available here. Pre-sale is also available online via www.viva.gr or by phone at 11876 as well as at all Viva pre-sale points.

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