XpatAthens

XpatAthens

In today’s digital age, a strong online presence is no longer optional—it’s essential. Whether you’re a startup or an established business, having a content and website company by your side can be the difference between thriving and merely surviving. Here’s why partnering with experts in content creation and web development is crucial for your business success.



1. First Impressions Matter

Your website is often the first interaction potential customers have with your brand. A professionally designed, user-friendly site creates a positive first impression, showcasing your brand’s professionalism and reliability. A content and website company ensures your site is visually appealing, easy to navigate, and optimized for both desktop and mobile devices.

2. Expertise & Experience

Creating and maintaining a high-quality website requires a variety of skills, including web design, development, content writing, SEO, and digital marketing. A content and website company brings together experts in all these areas, ensuring your site is built and maintained to the highest standards. This expertise helps in addressing technical issues promptly, keeping your website up-to-date with the latest trends and technologies.

3. SEO & Visibility

A beautifully designed website is only effective if people can find it. Search Engine Optimization (SEO) is critical for improving your site’s visibility on search engines like Google. Content and website companies have specialized knowledge in SEO best practices, helping your site rank higher in search results, drive organic traffic, and reach your target audience more effectively.

4. Quality Content Creation

Content is king in the digital world. High-quality, engaging content helps attract, inform, and convert visitors into customers. A content and website company can craft compelling blog posts, articles, videos, and other forms of content that resonate with your audience. They ensure your content strategy aligns with your business goals, improving customer engagement and driving conversions.

5. Consistency & Branding

Maintaining a consistent brand voice and image across all online platforms is essential for building trust and recognition. A content and website company ensures that your website, social media, and other digital assets reflect a cohesive brand identity. This consistency helps establish credibility and makes your business more memorable to customers.

6. Time & Cost Efficiency

Building and maintaining a website and creating quality content can be time-consuming and costly if done in-house, especially without the right expertise. By outsourcing these tasks to a professional company, you can focus on what you do best—running your business. It also reduces the risk of costly mistakes and ensures your online presence is managed efficiently.

7. Adapting to Change

The digital landscape is constantly evolving. New technologies, algorithms, and trends can impact your online presence. A content and website company stays abreast of these changes, ensuring your site and content remain relevant and effective. They can quickly adapt strategies to meet new challenges, keeping your business competitive.

8. Data-Driven Decisions

Professional content and website companies use analytics and data to measure the performance of your site and content. They provide insights into what’s working and what’s not, allowing for data-driven decisions to improve your online strategy. This continuous improvement helps maximize your return on investment.

9. Customer Engagement & Interaction

An interactive, well-maintained website can significantly enhance customer engagement. Features like live chat, contact forms, and social media integration make it easier for customers to connect with your business. Content and website companies can implement these features and ensure they function smoothly, improving customer satisfaction and loyalty.

In a competitive market, having a content and website company by your side is not just an advantage—it’s a necessity. They bring the expertise, efficiency, and innovation needed to build a strong online presence, attract and retain customers, and ultimately drive business success. Investing in professional content and website services is an investment in the future of your business. Don’t leave your digital success to chance; partner with the experts and watch your business thrive.
Friday, 16 May 2025 11:42

XpatAthens Is Looking For Interns

XpatAthens is expanding and we're looking for two creative and motivated interns to jump in and help us grow. If you’re into content creation, social media, and digital communication, we want to hear from you!

This is a part-time remote position with flexbile working hours. It is a 3 month internship with the potential for longer term employment.

Indicative Responsibilities:

  • Content Creation

  • Content uploading and website backend management
  • Manage social media accounts and help develop strategies

  • Research trends and contribute fresh ideas

  • Support digital marketing campaigns

  • Manage incoming messages, respond to inquiries, and engaging with our community

What We’re Looking For:

  • Fluent English (written and spoken)

  • Strong understanding of social media platforms 

  • Solid PC skills 

  • Creative thinking and strong communication skills

  • Basic graphic design and video editing are a plus
  • Detail-oriented and proactive mindset

  • Team player 

  • Works well independently (the position is remote, not in an office envronemnt)

Does this sound like a fit? Send us your CV and a few words about why you'd be a great addition to our team.

Can’t wait to meet you! 😊

Thursday, 05 February 2015 14:09

My Week in Athens… Feb 28

Saturday started out rainy and generally dreary… but a late-day phone call from a friend changed Saturday night into a good time!

I’ve been toying with the idea of trying yoga. Not full-on sweat-soaked, body-bending, soul-searching yoga. But rather ‘yoga for dummies’, at least for a start.

So when my friend invited me to the yoga studio where she teaches, I was rather concerned. Am I ready for this? Will it hurt? But when she added – ‘it’s not a class, it’s a party!’ – I thought that here was the best way to have my first taste of yoga. With a glass of wine in hand.

The Bhavana Yoga Studio in Monastiraki is actually rather nice, decorated for relaxation, candles, large practice space, spotlessly clean, shoes off at the door. You can even buy specialty yoga clothes in the reception area. If anyone is looking for yoga in English, check out Bhavana on Mondays at 6:30pm.

Yoga seems to cross all social and economic class lines. This was also mentioned to me by someone I met there that night: mid-40s, Greek, always laughed at yoga, until he tried it on a whim last year. He has been coming to classes every day (that’s EVERY DAY) since.

The studio feels like a place of focus and also of acceptance – your life outside is irrelevant to the time-honoured practices inside. I met some interesting people who all seemed to have a smile on their face. Could have been the wine and the music, but somehow I doubt it.

After my first yoga session (ahem!), we headed to Kolonaki to the classic Café Boheme for an upscale pub-style drink and a bite to eat. Interesting music, tasty food and a relaxed atmosphere – an easy choice.

So with my chakras and my stomach fully aligned, Saturday was declared a good time.

Until next week,

Jack

43 Aeolou Street – Monastiraki
www.bhavanayoga.com

36 Omirou Street - Kolonaki
www.cafeboheme.gr

 

In this weekly space, keep up with ‘Jack’ as he navigates daily life in Athens… Anecdotes, stories, hits & misses, the good, the bad and, well, the rest…

Monday, 16 February 2015 11:43

Beautiful "Ithaki" In Vouliagmeni

Perhaps “classic” is the only word one could use to describe Ithaki. Located on the Peninsula of Vouliagmeni with an absolutely breathtaking view, for more than two decades, Ithaki has been host to luminaries of the international jet set from Athina Onassis to Bill Clinton, from Sean Connery to Julio Iglesias and Leonardo DiCaprio.

The classic selection offered by Ithaki is synonymous with high quality standards in taste and service. Discreet luxury blends in wonderfully with the magical location offering a truly unique experience – journey of the senses and gastronomical delights. An ideal suggestion for events requiring top quality cuisine, the highest aesthetic standards and optimal service.

Ithaki - 28 Apollonos Street
Lemos Vouliagmenis, Athens
Telephone reservations: 210 8963747 - 210 8963739

email: ithakivs@otenet.gr

http://www.ithakirestaurantbar.gr/

 

Do you have a recommendation or recipe to share? Send it to us at ideas@xpatathens.com!

Greek beer “Nissos” won the silver European Beer Star Award in the category Bohemian Pilsner in an international competition that took place in Bavaria, Germany, yesterday. This is the first time ever that a Greek beer wins such an award.

Nissos (island in Greek) is brewed on the island of Tinos. The microbrewery is in the Vaya village and it was founded by Alexandros Kouris, Maya Tsokli, Elina and Costis Dellis. Tsokli is a well-known Greek journalist and travel commentator. The first batches appeared in liquor stores, bars and restaurants in April 2013. Since then, its flavor has won many beer drinkers in Greece.

The founders say that Nissos was inspired by the rich colors and flavors of the Greek islands, the golden sun, the blue sea and sand of the Aegean Sea. It is also the work of local artisans, using the finest quality ingredients growing in the Greek soil.

To read more, please visit greekreporter.com

By Philip Chrysopoulos

Monday, 04 March 2019 07:00

Halva With Semolina And Walnuts

A classic, homemade, quick and easy pudding that is very popular during Lent. Make sure you brown the semolina adequately to end up with this lovely cinnamon brown colour.
 
Ingredients
  • 1 cup sunflower oil
  • 2 ½ cups semolina
  • 3 cups sugar
  • 7 cups water
  • 2 cinnamon sticks
  • Juice of half a lemon
  • ½ cup crushed walnuts
 
Method
Place the water, sugar, cinnamon, and lemon juice in a pot and simmer until the sugar melts. Warm the oil in a deep pot over medium heat and brown the semolina, stirring with a wooden spoon, for 6 minutes until it turns dark brown, add the walnuts. Use a ladle to pour, carefully, a little at a time, the syrup over the semolina mixture. Be careful because the mixture is very hot and bubbly. Mix well with a whisk and once you have stirred-in all of the syrup, cover and set aside for 10 minutes. Transfer into small bowls or into a cake tin and let it sit for another 10 minutes before turning over. It will crumble if its too hot! Serve with a sprinkle of ground cinnamon and a nice Greek coffee!
 
Recipe Source: Greek Mama Chef
Tuesday, 31 March 2015 09:00

Homemade Greek Yoghurt

Homemade yogurt requires surprisingly little prep and keeps in the fridge for a month.







Ingredients:

1 qt. whole goat's, sheep's, or cow's milk

2 tbsp. plain full-fat yogurt with live active cultures

 

Directions:

  1. Spoon 2 tablespoons of milk into a bowl and stir in the yogurt.

  2. In a saucepan, bring the remaining milk to a boil. Let stand off the heat without stirring, until it registers 100 degrees F on an instant-read thermometer, about 15 minutes; a skin will form on the surface.

  3. Using a table knife, make a small opening in the skin and carefully pour the yogurt mixture into the milk in the saucepan. Cover the pot with a kitchen towel and transfer to an oven. Turn the light on and close the oven door. Let stand for 16 hours.

  4. Using a skimmer or slotted spoon, lift off the skin and discard it. Carefully ladle the yogurt into a sieve lined with a double layer of cheesecloth and refrigerate until much of the whey is drained and the yogurt is thick, at least 4 hours. Transfer the yogurt to a bowl and serve.

 

Source: Delish.com

 

At London's Heathrow Airport, a traveler to Greece is offered a deal by Aegean Airlines: the flight is booked solid, take a different flight and get 400 euros ($440) and a free round-trip ticket to anywhere in Europe.

Some hours later in Athens, a long queue moves slowly forward to passport control, while smiling but harried officials shout out "Santorini", "Mytilene" and the names of other sun-drenched Greek destinations as they try to herd tourists quickly toward connecting flights.

Greece, despite all its economic and political strife, is heaving with foreign tourists.

"On TV they said we can come, there was no problem," said Thibault Larhant, a tourist from Normandy, in France, who was resting at an open air cafe in Athens' Syntagma Square, cooled by a fan spraying water vapor.

"We came to go to the islands, for the countryside," he said, adding that he and his companion had had no problems.

Nearby, another French tourist sat on the "Athens Happy Train", a road vehicle with carriages that swings visitors around the main sights in Greece's capital, such as the Acropolis.

"My friend loves history and culture," said Christelle Fourdinier, from Perpignon, indicating her companion.

Greece's ancient sites and holiday playground islands have been little changed -- from a tourist standpoint -- by an economic crisis that led to the closure of banks and the country coming within a hair's-breadth of leaving the euro zone.

It is just as well, given that tourism accounts for around a fifth of Greek economic output -- perhaps more now that the economy is shrinking again.

"Tourism is ... our heavy industry, it is the main economic source of income today and also the main source of jobs for many Greeks," Minister of Tourism Elena Kountoura told parliament this week.
"Today it offers 750,000 direct jobs, numbers that rise to 1.5 million jobs including indirect tourism-related jobs."

To read more, please visit: Reuters
Nothing stands in the way of the Evzones doing their diligent duty as the members of the Greek Presidential Guard. They have been serving their country since December 12, 1868. Even when it is cold, rainy and snowing the guards are responsible for guarding important sites such as the House of Parliament and the Tomb of the Unknown Soldier.

The Evzones are like statues who are so precise from their uniforms to their routine. This is because they are trained to be able to march with their legs expanding to shoulder width and to stand motionless for over 100 hours a month.

The Evzones are allowed a coat when it gets cold, but regardless of the weather, they must stand at their posts and perform their duties in the snow, sleet or the cold!

To read this article in full, please visit: Greek Reporter
In his new book, Billy Cotsis explores 36 Hellenic kingdoms, territories, empires and a fiefdom to demonstrate the extent of the Greek world. From Pyrrhus to Cyprus covers the period following the end of the Alexandrian empire to the fall of the Byzantine Empire in 1453. Added to the mix are a number of independent Greek entities which existed during and post Ottoman times. The book has a twist and a connector in that it is told by a fictional Thucydides, who has managed to survive for an eternity thanks to a spell cast by Apollo. This is his tribute to the brilliance of Thucydides as the first ever historian who truly presented primary facts with minimal bias.

Why From Pyrrhus to Cyprus matters?

The Greek world was never about mainland Greece, it was always much bigger… The Hellenes travelled in search of colonies, new territories and empires. They founded hundreds of colonies and territories in the Mediterranean, Black Sea, Africa and Asia. A number of these survive to this day, with many of its inhabitants speaking a dialect of Greek and maintaining differing aspects of Hellenic culture. It is important that we never forget how far the Hellenes were able to reach and in many cases directly rule vast territories far beyond the Greek heartland. This book therefore brings you an overview of 36 identified Greek “territories,” after the disintegration of the empire built up by Alexander the Great. Starting with Pyrrhus, the king of Epiros, the book also provides an overview of the conquests of Alexander and the Hellenistic Age, Byzantine Empire, Trebizond, Ionian Republic and many more. These many more include the fascinating Indo-Greek Kingdom, which is the furthest point for the Greek conquerors, Empire of Nicaea which was the only Greek empire to retire without being subjugated, the independence of Samos and Icaria, the will of Crete and the creation of a fiefdom in the Crimea.

This book would not exist without the generous support of the Hellenic Club of Sydney.
 
To purchase Billy's book, please visit: Amazon
 
About The Author

Billy Cotsis was first published in 1995 in the Greek media in Sydney. Since then he has featured in dozens of publications in four continents and is the author of over 100 articles. In 2013 he began developing short film projects and they are listed below. His first book was the acclaimed, “The Many Faces of Hellenic Culture,” and he occasionally delivers a lecture series on Greek communities.

Billy can also be found on MerakiTV and is a member of a Community Board.

All this work is undertaken as a hobby and to promote interest in his true love, Greek history and satire. His second book has been out since February 2017 and he is currently developing a new book.

Having lived in London and Greece, he has travelled extensively over the years and can be found on www.herculean.wordpress.com

An avid Manchester United and Canterbury Bulldogs fan, sport is something he enjoys but is not actually good at.
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