From Athens to Paris: How Greek Fashion Stole the Spotlight

If you think you don’t know any contemporary Greek designers… think again! Chances are, you’ve actually come across their work far more often than you ever imagined. Greece’s creative scene has been quietly (and sometimes not so quietly) shaping global style, popping up in places you’d never expect, from chic boutiques to international design fairs.

From sun‑soaked Mediterranean hues to beautifully crafted natural materials, the fashion world has been quietly warming up to Greek designers. Leading the way is Vassilis Zoulias, a name you’ve probably encountered without even clocking it : his creations are proudly sported by the most adored (or most hotly debated) expat of them all… Emily Cooper herself, better known as Emily in Paris!

It’s thanks to this very Greek designer that Emily Cooper’s famously colourful wardrobe came to life, the kind of outfits that ensure she never goes unnoticed on the streets of Paris. His pieces match Emily’s bubbly, headstrong personality so well it’s almost as if they were made for her... A total of eighteen looks were selected from Vassilis Zoulias’ prêt‑à‑porter collection, not only for Emily but for the ever-iconic Sylvie too.

Season 2 in particular gives us some unforgettable moments: the “Anouk” dress, a fuchsia A‑line gown that is just made for a glass of red wine in a chic Parisian restaurant; the “Vertigo” jacket, a trapeze cape whose floral pattern became such a hit it turned into an actual Emily in Paris print across multiple pieces; and the “Patricia” dress, a striking one‑shoulder ensemble. In short: vibrant colours, retro motifs, and bold combinations that, whether adored or eye‑rolled by Emily’s entourage on screen or by viewers at home, remain undeniably memorable and delightfully energising.


@emilyinparisoutfits


@emilyinparisoutfits

Zoulias’ signature style is instantly recognisable: mid‑century‑inspired cuts, feminine silhouettes with defined waists, and clean, structured lines. Add to that a gentle nod to the Mediterranean : vibrant colours, sun‑lit patterns, and just a hint of warmth under the Parisian sky. Or, as he neatly sums it up himself: “discreet elegance, femininity, and strong substance.”


@maison.zoulias

With a career spanning more than 35 years — including two decades as a fashion editor for magazines such as Vogue Greece — Vassilis Zoulias finally brought his long‑held dream to life in 2002 by launching his own label. His Athens boutiques now offer everything from prêt‑à‑porter to haute couture, and even bridal collections. His collaboration with Netflix’s hit series Emily in Paris began in 2022 for the show’s second season — a fitting choice, given that the series’ costume consultant is Patricia Field, best known for her iconic work on Sex and the City. Naturally, she turned to designers capable of delivering unforgettable pieces.


@maison.zoulias

If Zoulias was already dressing global stars like Gwen Stefani, Alison Brie, and Mindy Kaling, the serie undeniably shone a brighter international spotlight not only on his work, but on Greek high fashion as a whole. And the momentum doesn’t seem to be slowing down : the latest season ends with Gabriel inviting Emily to join him on his boat just off the coast of Athens … a rather promising setup for anyone hoping to see more Greek flair on screen! In the meantime ... indulge yourself with a little shopping — perhaps a few pieces by Greek designers?


@chrysalia.camera