PINKTOBER @ Hard Rock Cafe - Breast Cancer Awarness Month

  • by XpatAthens
PINKTOBER @ Hard Rock Cafe - Breast Cancer Awarness Month
Hard Rock Cafe Athens is actively supporting the 23rd annual Hard Rock International's PINKTOBER campaign raising awareness of the breast cancer effort.

Hard Rock Cafes, hotels and casinos around the world operate for the benefit of the American Cancer Society, while here in Greece we will be collaborating for another year with Alma Zois presenting unique actions during the month of October.

This year, Hard Rock is teaming up with world-renowned French Chef and breast cancer survivor, Dominique Crenn, who is currently the only female chef in the United States to attain three Michelin Stars for her restaurant Atelier Crenn, in San Francisco, California. In partnership with Crenn, Hard Rock Cafe will create a limited-time menu item, exclusively available at Hard Rock Cafes, with a portion of proceeds donated to local charities around the globe.

In collaboration with Crenn, Hard Rock will create and offer a special limited edition dish, the Baja Style Shrimp Tacos exclusively available at all Hard Rock Cafes around the world, with a significant amount of the proceeds being donated to Alma Zois.

Hard Rock International is offering uniquely designed, limited-edition merchandise in support of breast cancer awareness and research, which includes a PINKTOBER-themed Hard Rock t-shirt and a newly designed PINKTOBER pin. Through the Hard Rock Heals Foundation, a percentage of all proceeds will go to the American Cancer Society to help raise awareness and funds for breast cancer research.