Rising taxes/prices, the economic situation, the growth in non-duty paid sales and cigarette tobacco have all played their part. Per capita consumption remains high by European standards at 1,764 pieces although this is down from a peak of 3,146 pieces in 2004.
Smoking prevalence remains high although it is in gradual decline overall among men - although growing among women - and now stands at 30% reveals a new market study, "World Cigarettes Greece."
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By Theo Ioannou