Dubbed “Grow Greek Tourism Online,” the initiative will provide the Greek tourism industry with the necessary digital skills and online tools to boost development during and beyond the summer season.
Greek enterprises will receive support from Google for the use of basic tools such as Google My Business and Google AdWords to improve their presence in search results and Google Maps and also to promote their offers during the low season.
Greece is already covered by Google Street View, which helps to further promote Greece’s beauty worldwide.
The initiative will run in cooperation with the Greek Tourism Ministry, the Greek National Tourism Organization (GNTO) and the Association of Greek Tourism Enterprises (SETE). In parallel with Google’s initiative, the GNTO and SETE will focus on increasing tourism demand for Greece during and beyond the country’s high season (June-August) in accordance with their strategy to extend the tourist season.
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