WHEN: Towards A Future Of Equality & Opportunity

WHEN (formerly Women On Top) is a pioneering organisation working to advance women’s professional and financial empowerment while promoting gender equality and inclusion in the workplace.

WHEN’s vision is clear: a society where every woman and girl has the opportunity to explore her potential and shape her own future.

With a mission to remove barriers and create equal opportunities for women in education, work, and social life, the organization is guided by values of trust, openness, and collaboration, working alongside beneficiaries, volunteers, and partners to drive meaningful and lasting change.

• Curiosity & Openness
  We continuously seek out new knowledge, embrace diverse perspectives, and are unafraid of moving beyond familiar boundaries.
• Empathy & Cooperation
  We believe lasting change comes through caring relationships and collective action. That’s why we cultivate safe, supportive spaces where collaboration flourishes.
• Focus & Impact
  Careful planning and attention to detail ensure that every initiative maximises its positive effect.

WHEN’s story began in 2012, when it was launched as Women On Top, a mentoring initiative designed to connect women with experienced professionals who could support them through the challenges of working life.

What started as a grassroots network quickly grew into a dynamic community. Soon, training programs, networking opportunities, and skills-building workshops were introduced, reaching thousands of women across different industries and stages of life.

As the conversation around gender equality deepened, so did our role. We moved beyond individual empowerment and began addressing the systems and environments that shape women’s opportunities. Today, WHEN works hand-in-hand with companies, institutions, and communities to create workplaces—and a society—that are fairer, more inclusive, and more sustainable for everyone.

WHEN helps women strengthen their professional and financial independence through programs designed to unlock skills, confidence, and networks.

• Mentoring: One-on-one guidance that opens doors and expands horizons.
• Training: Courses on employability, entrepreneurship, leadership, and financial well-being.
• Communities: Safe and inspiring spaces that encourage peer support, resilience, and collective growth.

WHEN collaborates with employers to embed gender equality and inclusion in the workplace.

• Diversity & Inclusion Strategies: Designing and implementing fair and effective policies.
• Capacity Building: Training employees and managers to foster inclusive environments.
• Impact Measurement: Assessing initiatives to ensure they deliver real results.

Their work extends beyond individuals and organisations to influence broader cultural and institutional change.

• Research: Mapping the realities of women’s professional and public lives in Greece.
• Educational Programs: Supporting teachers in promoting equality in schools.
• Awareness Campaigns: Inspiring public dialogue and mobilising communities toward inclusion.

WHEN Hub is a welcoming home for women, femininities, and anyone passionate about gender equality. More than just a workspace, it’s a community where people come together to learn, grow, and collaborate in an environment that fosters empowerment and belonging.

The Hub offers:

• Co-working areas with flexible and dedicated desks.
• Private offices and meeting rooms for small teams or collaborations.
• An event space for workshops, gatherings, and talks.
• A podcast studio for storytelling and creative projects.
• The Mini Hub, a playful and creative space for children aged 0–12, allowing parents to balance professional and family life.

Fully accessible and designed for inclusivity, the Hub is both the physical heart of WHEN’s activities and a vibrant platform for advancing equality in Greece.

 

See more about the WHEN Hub here.

Meet WHEN's Founders

At the core of WHEN’s success is a dedicated team of women who combine expertise, creativity, and a deep commitment to social change.

• Stella Kasdagli – Co-founder, Head of Research & Strategic Partnerships
  A writer, translator, and trainer, Stella leads WHEN’s research programmes and partnerships. She has authored several books and designed impactful initiatives to remove barriers women face in the workplace.
  Read our interview with co-founder Stella Kasdagli HERE!

• Pinelopi Theodorakakou – Co-founder, Head of Empowerment & Training
  With a background in communications and PR, Pinelopi now designs and oversees training and empowerment initiatives, helping individuals and organisations embrace equality and inclusion.

At WHEN, empowerment is a long-term commitment to change. Through mentoring, training, consulting, and advocacy, they are building a society where women’s voices, talents, and ambitions are not limited but celebrated.

Because when women thrive, everyone benefits.