UNWTO Sees Bright Future For Greek Tourism

  • by XpatAthens
  • Sunday, 27 March 2016
UNWTO Sees Bright Future For Greek Tourism
In 2015, international tourist arrivals to Greece grew by seven per cent and reached 23.6 million, while exports generated by the sector increased by six per cent to €14.2 billion.

United Nations World Tourism Organisation secretary general, Taleb Rifai, has expressed the confidence of the organisation in the continued growth of the tourism sector in Greece, saying: “We have no doubt that Greece will maintain a powerful image worldwide as a major tourism destination and that the country will consolidate its growth in 2016, as shown by booking trends.”

This vow of support is timely for Greece as the country is advancing implementation of its new tourism policy framework, launched in 2015 to enhance international tourism. The diversification of the touristic offer benefits Greek hospitality, as does the development of new destinations and the opening of new high-end accommodation facilities and services.