#LifeOnIos Project: Introducing A New Destination Marketing Concept
- by XpatAthens
- Monday, 21 September 2015
In July, a creative social media campaign named #LifeOnIos ran in Greece to promote and rebrand Ios from a destination known as a party island for young travellers to a destination with a sustainable luxurious future.
The #LifeOnIos campaign, a first of its kind event for the travel industry, saw video creators from five different countries (UK, Spain, USA, Brazil, Germany) gather on Ios for the whole month of July to create video content to show that the island has a lot more to offer apart from the party scene it is famous for.
The #LifeOnIos project is part of #LifeOnX, a new concept in tourism marketing to promote and rebrand a destination, introduced by Simon Lewis, the founder of Travel Concept Solution, a Cape Town-based marketing agency with a global network in travel.
#LifeOnIos was set up in cooperation with the local brand LuxurIOS Island Experience and had the support of the Greek National Tourism Organization (GNTO), Lonely Planet and Greek carrier Aegean Airlines. Also, the global travel industry community Travel Massive was involved and Traveldudes and GTP supported the event as media partners.
To find out more about this campaign, please visit: Greek Travel Pages