What Kind Of Drinker Are You? This Study Reveals Your Perfect European City

A new study from holiday rental platform Holidu is challenging the way travellers choose their next city break. Instead of focusing on where drinks are cheapest, the research ranks 50 European cities according to six distinct "drinking personalities," helping travellers find destinations that better match their preferred social atmosphere and travel style.

The study comes at a time when younger generations are drinking less than previous generations, shifting the focus from quantity and price to experience and environment. According to Holidu, travellers are increasingly asking not "Where can I get the cheapest pint?" but rather "What kind of atmosphere am I looking for?"

To answer that question, researchers analysed European cities across factors including alcohol consumption, drinking participation rates, beer prices, and nightlife density. Based on the results, each city was assigned to one of six drinking personalities.

Among the categories, Prague emerged as the top destination for the "Beer Athlete",  travellers who value deep-rooted beer culture and high-volume social drinking. Brussels was identified as the ideal city for the "Social Butterfly," thanks to its dense concentration of bars and vibrant social scene.

For those seeking a more sophisticated experience, Oslo topped the rankings for the "Refined Drinker," offering premium bars and curated drinking experiences despite having some of Europe's highest drink prices. Meanwhile, Belgrade was named the best destination for the adventurous "Wildcard," attracting travellers looking for memorable nights beyond Europe's traditional party hotspots.

The study also highlighted Porto as the perfect destination for the "Casual Sipper," combining sunny terraces, relaxed drinking culture and affordable prices. Dublin, meanwhile, earned the title of Europe's leading destination for the "Culture Drinker," thanks to its historic pubs, long-standing brewing traditions and deep connection between drinking and local heritage.

According to Holidu, no single city is universally the best drinking destination. Instead, the findings suggest that travellers are more likely to enjoy a city when its drinking culture aligns with their personality and expectations. The research ultimately reframes the conversation around nightlife tourism, moving beyond cost and towards experience-driven travel.

For the full article visit: www.holidu.co.uk